About Us
Supporting Comfort with Care
AvaDry began long before the brand had a name shaped by experience, friendship and a desire to make a real difference.
Our Story
In 2008, Taha Haider, an ambitious IT consultant with a passion for problem-solving, started his entrepreneurial journey. Over the years, his work in technology taught him how to build systems, manage complex operations and create solutions that genuinely improve people’s lives but it wasn’t until 2019 that a new opportunity emerged; one that combined his business skills with something more personal
Partnered with childhood friend to explore the incontinence products market. What started as a small venture quickly revealed a much larger need to support clients of care homes, nursing homes, hair transplant clinics, physiotherapy, rehabilitation centres and families across the UK who were searching for products that were not only reliable and comfortable but also accessible and honestly priced.
Seeing the gap and driven by a shared belief that dignity and comfort should never be compromised, team set out to create a brand that people could trust.
This vision became AvaDry
With a foundation in strong supplier relationships, careful product sourcing and a commitment to customer care, AvaDry grew steadily. Today, the company proudly serves B2B and B2C clients, offering high-quality incontinence solutions designed for real daily use.
AvaDry is more than a business. It is the result of years of hard work, friendship and a dedication to supporting those who care for others; we continue to expand our range, one thing remains constant:
Our mission to provide comfort, confidence and reliability – every single day.
