About Us
Supporting Comfort with Care
AvaDry began long before the brand had a name shaped by experience, friendship and a desire to make a real difference.
The Beginning of a Vision
In 2008, Taha Haider, an ambitious IT consultant with a passion for problem-solving, began his entrepreneurial journey. Over the years, his work in technology taught him how to build systems, manage complex operations, and create solutions that genuinely improve people’s lives. However, it wasn’t until 2019 that a new opportunity emerged—one that combined his business expertise with something far more personal.
Identifying a Real Need
Partnering with a childhood friend, Taha explored the incontinence products market. What started as a small venture quickly revealed a much larger need to support care homes, nursing homes, hair transplant clinics, physiotherapy and rehabilitation centres, as well as families across the UK. Many were searching for products that were reliable, comfortable, accessible, and honestly priced. Seeing this gap, and driven by a shared belief that dignity and comfort should never be compromised, the team set out to create a brand people could truly trust.
The Birth of AvaDry
This vision became AvaDry. Built on strong supplier relationships, careful product sourcing, and a genuine commitment to customer care, AvaDry grew steadily and now proudly serves both B2B and B2C clients with high-quality incontinence solutions designed for real daily use. More than a business, AvaDry represents years of hard work, friendship, and dedication to supporting those who care for others—while staying true to its mission to provide comfort, confidence, and reliability every single day.
